Buffalo have been observed to handle storms differently than any other creature. They instinctively turn towards the storm, charging into and through it, knowing that even if uncomfortable or downright painful at first, they’ll reach better weather faster by facing it head on.

Contrast this with how cows react to a storm, standing in place, hiding, or moving in the opposite direction. If you’ve driven east on the freeway during a storm, you can probably relate to what cows experience, it’s as if the storm is chasing you, prolonging your time in pain.

In our experience, those who avoid their challenges never really break through to new levels of performance or results, while those who charge through their proverbial storms often achieve better outcomes faster.

That’s why the buffalo is our mascot. Into The Storm is a metaphor for courageous leadership, something we believe to be at the center of the healthiest cultures. It is a mindset, something powerful that we are determined to share with as many people as possible.

An Anti-Consultant Approach and a Pretty Big Promise

We never want clients to feel locked in to something if their needs change and are committed to operating how we’d want an outside party to partner with us. No contracts or retainers, a session-day pricing model, cancel anytime.

Client invoices aren't due until the end of a scheduled session-day. If you don’t see value, don’t pay us a dime and don’t move forward. It’s that simple.

Meet the Experts that Discover, Engage, and Grow Leaders


Kolbe A: 2-4-9-3 Working Genius: Discernment + Galvanizing


Kolbe A: 7-4-4-5 Working Genius: Tenacity + Enablement

Learn More About Ron Learn More About Ron

A longtime expert in leadership development and workplace culture, Ron has helped companies create high performance teams for over 20 years. With 600+ EOS® sessions to date, he takes a deep dive into companies to help them build sustainable and profitable businesses. 

As an entrepreneur, he is the owner and Visionary of CultureShoc. Ron's client list ranges from World Shipping, Acutec and Bravo Wellness to rapidly growing Inc. 5000 companies. Named Honoree of Northeast Ohio’s Smart 50 Award for top executives in 2017, I have served as board member of Entrepreneurs’ Organization (EO) Cleveland and U.S. Central Chapters and EO Global.

In his free time, he enjoys time with his family of six, either baking pizzas in the backyard, paddling on Lake Erie, or taking vacations around the globe.

Learn More About Liz Learn More About Liz

Liz has established a successful career in running everything and everyone efficiently. With over 20 years of experience in Executive Assistance and Project Managements, along with her get things done mentality, she excels in the ITS Mindset and managing the herd at CultueShoc. 

Having been a fitness coach and podcast host, Liz brings another level to the ITS Coaching Program at CultureShoc. Sharing her experiences along with her focus on alignment of Head Words and Heart, she has helped clients move forward with a growth mindset.

Liz holds a Bachelors Degree from Grand Canyon University but her biggest accomplishment is managing the chaos of her 4 children.

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Kolbe A: 6-3-7-4 Working Genius: Enablement + Discernment


Kolbe A: 8-6-4-2 Working Genius: Tenacity + Discernment

Learn More About Pete Learn More About Pete

Pete has been serving CultureShoc clients for nearly a decade. His experience and passion facilitating high-energy, team development training, has allowed over 300 organizations to improve their relationships, alignment, and productivity. while advancing emerging leaders with the ITS Leadership Program. 

Drawing on experience as a small business partner, Fortune 500 team building facilitator, and a former collegiate athlete, Pete helps teams and individuals adopt CultureShoc’s ITS (Into the Storm) Mindset to improve their performance.

An author or two books, he holds a Master’s Degree in Communications from John Carroll University. In his free time, Pete enjoys spending time with his wife, Jenna, and daughter, Kali, at their home in the Cleveland area, as well as exercising and writing.

Learn More About Kimberly Learn More About Kimberly

As a Certified EOS Implementer®, she helps entrepreneurs and leadership teams continuously improve every aspect of running their business. In addition, she is a Kolbe Certified™ Consultant and certified in The Six Types of Working Genius. With a focus on project management and employee effectiveness, she brings a clear understanding of how to make things run better and make people work better together.

When she’s not with clients, Kimberly loves working with nonprofit boards and their leadership teams to bring about organizational and operational improvement. To fulfill their love of travel and culture, Kimberly and her family have been to six different continents, all while never losing a piece of luggage!

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Kolbe A: 5-3-8-4 Working Genius: Invention + Discernment


Kolbe A: 5-3-9-2 Working Genius: Galvanizing + Invention

Learn More About Jim Learn More About Jim

As a past President and Visionary of an manufacturing company, Jim discovered how quickly EOS makes businesses run better. While he has worked in a variety industries including medical, packaging, automotive and instrumentation from start-ups to acquisitions to mature companies, nothing helped run companies more effectively along with giving more time to pursue other passions than the Entrepreneurial Operating System.

Now as an EOS Implementer along with being a Six Sigma Black Belt, Lean manufacturing expert, and a past Vistage member, Jim can help align your team and clarify business operations to institutionalize financial, cultural, and personal success.

An avid traveler, amateur “foodie” and woodworking enthusiast, Jim is always on the go with his wife, children and grandchildren.

Learn More About Joe Learn More About Joe

Joe's experience comes from a lot of different places, but a formal college education isn't one of them. A self-proclaimed reformed people pleaser, he now helps people at all career stages embrace conflict and the service side of accountability.

Born and raised in Cleveland, Joe spent the better part of a decade in Columbus, San Diego, LA, San Franciso, and Chicago, before relocating back home with his wife prior to having their two children. He's led learning and change programs for Sony Electronics & Sears Holdings, scaled SaaS start-ups in Energy, Disaster Prepareness, and Humanitarian Support industries, and has a gnack for Sales & Marketing.

Joe also leads all of CultureShoc's Growth efforts and is slightly obsessed with figuring out new tools & tech. While he's normally more curiosity-led than advice-driven, be warned that if you bring up AI, automation, gig economy or digital marketing...he's probably going to get excited and talk your ear off.

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One Simple Focus

Regardless of service or industry, our approach to mastery of engagement is the same. We get to know the companies and the work cultures of our clients. Whether it's a one-time event or an ongoing relationship, everything we do is to systematically and purposefully help our clients create winning cultures. And every interaction is with intent to align teams on a deeper level to drive performance.


Not just something on a break room wall.

Like the healthy organizations we work with and guide, we keep ourselves accountable and aligned by leveraging these four values as a filter for all decision-making.

Be A Buffalo.

You probably get it by now. Whether with team members or with clients, regardless of the initial discomfort or pain, this belief persists. By addressing issues and opportunities head-on, we'll reach a better outcome, faster.

Uncommon Leadership.

Lead authentically, without ego, from wherever you are. We embrace the fact that there's no single mold for a peak leader, advertising our principles through our actions and showing up as ourselves in every interaction creates space for others to do the same.

Relentless Growth.

When something is uncomfortable it means you're moving in the right direction. We recognize that a learner mindset is one of the strongest attributes to maintain, exhibiting a blend of confidence with humility by constantly seeking out wisdom from others and challenging ourselves to see things from other angles. Never complacent, always moving forward.

Own Success.

Courageous leaders default to ownership in all situations. From owning your own experience in life and work to people issues and company results, we recognize our part to play first. Far more likely to be pulled back than pushed forward, we're intentional, reflective, and proactive in taking initiative.


TRACTION® Leadership Center

The right environment matters, which is why we built Traction Leadership Center as a hub  for Entrepreneurs and their Teams.

Located 20 minutes West of Downtown Cleveland by Crocker Park, our distraction-free workspace has multiple session rooms, breakout rooms for 1-on-1's, a recording studio, and has been crafted to maximize team chemistry (and some good ol' productive conflict).


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